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The Rising Popularity of Cricket Betting in the Exploding U.S. Sports Gambling Market

David C. Girard by David C. Girard
January 30, 2024
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Cricket has long been one of the world’s most popular sports, with an estimated 2.5 billion supporters worldwide. Cricket betting produces about $150 billion yearly across 100+ nations while being eclipsed by soccer and tennis. Cricket is gaining appeal among US sportsbooks and bettors as sports betting grows in popularity across the country and has gained the attention of Nevada las Vegas odds can now regularly be found on the sport. The cricket calendar for 2024 presents interesting betting chances, with the sport finally breaking into the American mainstream.

While cricket is a rare sport in the United States, it has notable strongholds, particularly among immigrant communities from cricket powerhouses such as India and Pakistan. USA Cricket claims that there are over 20 million cricket enthusiasts in the United States. Cricket is also seeing an increase in young engagement via school groups and junior leagues. The combination of grassroots development and worldwide prominence positions cricket well for betting expansion in 2024.

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Major events like the ICC Cricket World Cup 2024, which will be hosted in the West Indies, and the World Cup Qualifier that will precede it provide intriguing wagering opportunities. Bettors can wager on outcomes like top run scorer, top wicket-taker, tournament champion, or team stage of elimination. Individual matchups feature betting on innings scores, leading partnerships, bowling numbers, and dismissal methods. In-game proposition bets such as 6’s hit or total wickets add to the variation.

As the US industry grows, legal bookmakers are taking note of cricket’s betting potential. You can now click here for the Vegas odds online, which now includes cricket odds alongside traditional sports, with pages dedicated to future events and contests. Their applications enable American bettors to wager on cricket games from anywhere using their phones. This accessibility helps to overcome cricket’s low TV coverage in the United States, which has previously discouraged participation.

T20 cricket, a faster-paced version that correlates well with American viewing patterns, is further increasing cricket’s attractiveness to US bettors. Leagues featuring star players and high scoring, such as the Indian Premier League, have transformed cricket’s image from a plodding five-day test to an entertaining watching spectacle akin to baseball or basketball. This makes cricket a good fit for the $7 billion-plus sports betting business in the United States.

Sportsbooks provide incentives such as improved odds, free bets, and parlay bonuses exclusively for cricket wagers in order to entice cricket bettors. Operators employ high-visibility ad spots during key events to convert American bettors into cricket converts by offering financial incentives.

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The rise of online streaming opens up another avenue for cricket and betting interest in America. Global T20 leagues broadcast matches on YouTube, ESPN+, and Willow TV, while DAZN broadcasts Indian Premier League and World Cup matches. As youthful fans multitask betting and viewing, the simplicity of getting cricket online compliments mobile sportsbook apps.

Rising family wealth among cricket-loving ethnic groups is driving this rise. Indian-American median salaries, for example, now approach $100,000 per year. As America’s South Asian diaspora becomes more prosperous, so does their interest in cricket betting. The combination of financial resources and digital access ignites US cricket gambling.

Of course, familiarizing ordinary Americans with the complexities of cricket presents hurdles for betting companies. Overs, googlies, and square legs can be perplexing for newcomers. To get newcomers to play comfortably, sportsbooks must educate them with clear explanatory information and intelligent user interfaces.

However, given America’s burgeoning sports gambling appetite, the availability of cricket online, and demographic tailwinds, cricket might grow dramatically in 2024. Some predict that cricket will be a top five US sport for betting handle over the next five years, as it is no longer a specialist activity. This global sport, carried by global fans, now appears poised to carve itself a profitable betting niche inside America’s expanding sports gambling empire.

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In terms of betting interest, cricket still faces an uphill battle against America’s domestic sports such as football and basketball. However, its underpinnings appear to be fitting into place at an appropriate time, as the United States accepts sports betting. Cricket’s evocative combination of talent and velocity appears to be an ideal fit for Americans searching for fresh channels to put a casual wager if any international sport can break through the mainstream here.

With T20 competitions producing high-octane action and sportsbooks making cricket lines easily accessible, anticipate wagering momentum to grow. The environment is set for Americans to finally appreciate bat-on-ball action and the thrill of cricket betting. The tournament schedule for 2024 provides the ideal vehicles for pitching cricket as a betting sport on the rise in the United States.

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