Hosting an event as big as the European Championship (Euro) is a great honour for the winning bidder. On top of that, it is also a grand opportunity for enriching the country’s economy because it guarantees increased tourism to the host cities. However, this can also bring challenges and Germany has addressed these potential issues in some way in preparation for Euro 2024.
What are the possible effects of hosting the Euro tournament? Here are some of them, both positive and negative, as anticipated by Germany:
Germany Set 2024 as a New Record Year for Tourism
Germany is currently looking at strong tourism, marking 2024 as a new record year for the country. They forecast that the economy is going to rise just 0.3% compared to last year, which includes revenue from hotels, ticket sales, food services, and merchandise. Euro football betting can also contribute to these statistics both from local and offshore bookmakers with German licences.
Local Breweries Forecast Increased Sales
Alcohol is a staple in celebrations, especially in sports culture. Fans enjoy beer at stadiums, bars, or their lodgings. Some gather outdoors for communal drinking which is a common cultural practice in many cities in Germany.
Germany’s rich tradition of brewing, with its century-old breweries, is a major draw for tourists. These breweries are proud of their craft and tourists are surely eager to taste this cultural treasure. Beer sales are expected to spike with tourists’ arrival and it will be more than double the country’s regular summer statistics.
The Consumption Boom is Not a Threat
Besides beer consumption, it is unlikely for tourists to create a consumption boom for most products. Germany knows this from their experience hosting the 2016 FIFA World Cup. Understandably, someone visiting the country won’t be interested in purchasing items like furniture or electronic appliances as they’re staying in Germany temporarily.
Food consumption is also expected to increase because restaurants have to accommodate tourists. However, locals in Germany tend to eat at home while also watching the games live on their televisions. There will be more groceries and possibly beer consumed but not as much as most people expect.
Post-Tournament Use of Facilities Created to Meet Tourism Demands
Germany has set up temporary border controls and tent structures for Euro 2024. Besides rental lodgings, these tents will serve the following purposes:
- Media hub
- Mixed zone / multi-purpose facilities
- Hospitality production
- Volunteer centre
- Staff bistro
- Commentary control room (CCR)
- Signage area
There are also issued transportation systems to bring people to and from these facilities to the stadiums while Euro 2024 is ongoing. All conveniences are accounted for and there won’t be any need to maintain them once the event is over.
Disruption in The Local Community From Passionate Tourists
There is minimal concern about disruption in the community from the surge of tourists. Most of them are expected to talk mainly about Euro betting which forecasts a sudden surge of sports fans meeting in public. Not to mention that crypto football betting is an online-only discussion topic.
Football fans can be passionate about their team’s victory or losses and Germany has a long history of experience with rowdy mobs. There are temporary borders set to control large groups of fans to prevent crowds from going too far from the stadium. This is a standard protocol for major league football events but Germany does not anticipate needing stricter measures.
