In 2022 Instagram has a name of a platform that gives endless opportunities to people who want to develop their business or individual services online: it has the most convenient formats for demonstration of the products and services and tools for communication and interaction with the audience.
However, all the niches here are already occupied by talented content creators: and the niche of health and wellness is the one that has maybe one of the biggest numbers of participants and influencers; to win the attention of the audience here is not that easy, plus, the algorithms of the Instagram change all the time. How can a fitness trainer promote their Instagram page in 2022?
The key step is to realize that all the popularity and success will come to you only in the case of posting unique and qualitative content: it has to have an added value to it, which is, in terms of this sphere, your professional opinion on methods, diets, exercises, etc.
You have to realize that you need to find a golden mile between the paid content and the content that you’re going to share for free to attract more followers.
You can differentiate it by giving away your opinion and short conclusions out of certain experiences for free and giving actual training and dieting advice and schemes (and other health and wellness-oriented content) for money.
This way, you will be able to easily build up a content plan and never lose the subs that you’ve been able to gain because they will count your free content as helpful too.
However, if you feel like you cannot start off, you can find a decent leg up by using a chance to buy Instagram followers or using other promotional methods that bring first hundreds of followers to anybody’s profile.
There are free and paid methods, but the truth is – without any investments in your promotion, it is going to be extremely hard to win people’s attention nowadays. So get ready to spend some money, but to do it with the benefits gained, you need to learn several things beforehand.
- If you’re setting a targeted ad from Instagram, don’t rush after the biggest audience reach you can set. For the first time you’ll be setting it, work on the parameters that help to differentiate the people who are interested in your services: think about their interests for several hours, write them down, and don’t forget to think about the neighboring niches that you can also note as the interests of your audience. This way, you will be able to attract as many people as possible.
- If you’re using a chance to buy real Instagram followers, don’t rush for the quantity; check the quality first. If you see that a company sells bots and fakes instead of real subs, look for another resource to work with. Only real followers are able to not only increase the volume of your audience but also better your statistics and make sure that the situation is not going to go into the shadow ban of your profile.
- If you’re concentrating on the paid and free promotional services and options and forget about your actual profile, nothing is going to work. You have to be everywhere at the same time: including working on your content plan and communicating with the audience, you’ve been able to gain. Yes, managing a social media page is a whole hard thing to do, and maybe if you’re too occupied in your cabinet or in the gym, it is better to delegate all of that to a professional social media manager who is going to take the wheel and lead your page to success and regular sales.