For many years now golf and casinos have gone hand in hand. Just like in other sports, casinos have become a major contributor in the golf sponsorship world. From small advertisements around the course to whole tournaments being named after them, it’s clear they’re here to stay.
With all the money these casinos are contributing, the benefits go both ways, whilst the players and the tournaments gain much needed sponsorship money, the casinos also get people in to play games such as big bass bonanza, people who may have previously not known about the games.
In this article we’ll be taking a look into the ways that casino sponsorship impacts golf, both for the sport and the casinos.
More Money To Invest In Tournaments
With better sponsorships, tournaments can look to attract better players to compete in it. Because of the additional sponsorship money, they can pay higher payout winnings to the players, which means the better players around the world are more likely to compete in hope to win these jackpots.
If you’ve got a small tournament with minimal payouts, you’re not going to be able to attract the best players around as it’s not worth their time, however throw in a few million for a prize money and all of a sudden they’re all looking to compete.
More Coverage
With more money being put in, this means better players will join. With better players competing in the tournament, that means the coverage of the tournament will be much greater and there will be a bigger spotlight on it. With this bigger coverage, all of a sudden you’ve then got different broadcasters looking to gain the rights to show it exclusively on their platform.
It’s a constant snowball effect as with the more money originally, this then ends up bringing in further money down the line from elsewhere. This then goes one step further as if one of the big broadcasters agrees to present the tournament, you’ve then got other companies from different sectors such as sport and entertainment looking to also advertise as it will be seen by millions, further boosting the income.
More Players For The Casino
On the flip side, with millions of adults watching the golf tournament, that’s millions of additional potential customers that may have otherwise never known about the casino and what it has to offer. There will be customers that have thought about getting into playing casino games but for one reason or another didn’t get round to it, but seeing it being advertised on their favourite sport made them finally give it a try.
Sponsoring different sports tournaments is a great way to connect with a completely new target audience and one that you’d otherwise have no chance at reaching without this. You’d then expect a lot of these players to be returning players once they’ve played a game or two, ensuring you’ve brought in long term customers directly from the golf advertisement.
Player Sponsorships
We all know that companies will sponsor the best players around, sometimes taking a gamble on up and coming players in a hope to build a long standing relationship with the player.
That way, if they do go on to become one of the best in the game, you’ve already got that foundation ready to continue the business for many years to come, ensuring that fans of that golfer will also see them with a long time connection to your casino and be more likely to give it a go.
New Golf Fans
When casinos are sponsoring big events such as a golf tournament, it’s normally advertised on their websites and social media pages. By showing this, you’re also potentially introducing new people to the sport and bringing in new fans to golf.
They may see that the casino has a long standing relationship with the sport and decide to try it out or watch one of the tournaments, and if all goes well, from that moment on they’re a newly made golf fan. This in turn will again bring in further revenue to the sport as they’ll either be going to events, watching live on tv or buying merchandise which all bring in money.
Conclusion
Golf is one of the biggest sports in the world, with millions being spent each year on prize money for players. Because of this, it’s never been more important to have as much sponsorship money coming in as possible in order to keep the top golfers interested and hungry to claim those top spots.
From the casinos’ perspective, it’s also a great way to bring in new players, ones that may be completely new to casino gaming.
