Sports bettors use heavily and relentlessly social media platforms for their betting decisions and their picks. That is a fact! Whether they approach likmes as recreational betting or more advanced, regular betting, punters get to spend much of their time on social media searching for, gauging, and exploring information and content that will help them achieve the ultimate objective: pick a winning bet. But sports bettors use social media in different ways and for different bet-related purposes. Here is an analysis of the three most common behaviors which give birth to the three different types of sports bettors when looking at social media.
Searching for Information and Update to Get an Edge
Most sports bettors will search for an update and for the latest information there is to an upcoming sports event, be it a tennis match, a basketball game, or even a horse race. Punters scan social media in order to make their decisions as informed as possible and choose their bets on the basis of the freshest data that might impact the outcome of the event.
They search, also for valuable information before it hits the market. They want to have an edge, which will help them beat the bookmakers and profit from their decisions. In this case, their goal is to absorb information and knowledge as it is presented or circulated on social media platforms and adjust it to their own decision-making process. These bettors don’t look for a ready-to-use tip, they want to take ownership of their choices and decisions, and so they assume a more ‘investigative’ role.
For the punters who gauge social media for the latest info, much of the excitement comes from making it on their own. They are accomplishers. They want to be the ones to have used the information wisely and have selected a winning bet. Skills and predictive abilities are very important for them, and they always want to own their success.
Tailing the Picks of Professional Bettors
For other bettors, it is the destination that matters the most and not the journey itself. These bettors use social media to find experienced and pro bettors who share their picks or let some info slip so as to garner traffic and followership while further strengthening their popularity.
What is important to them is to have a winning bet, no matter where the information came from or who made the choice over the bet. For them winning is all that matters, and for this reason, they tend to follow popular betting stars or acknowledged professional bettors, hopefully getting access to their own picks and selections and, in this way, optimizing their chances of making a profit.
However, this category of sports bettors is running a greater risk. Sports bettors often follow blindly, and unquestionably the picks shared by professional punters, and this alone is a great challenge.
Professional bettors integrate the possibility of losing into their strategy as they develop their tactics for long-term profit-making. Therefore, a lost bet is a ‘necessary’ step into the whole strategy and something that they can stand to do. But for recreational punters, every single bet matters, and a lost bet will have greater weight.
Looking for Tips from Experts
These bettors are actually searching for tipsters. They want to gain access to the edge of betting experts either by paying for services or simply by interacting and discussing things about a game or a match with those who have greater knowledge and a deeper understanding of both the sport itself and betting as a strategy.
Social media are the ultimate platforms for communication between sports bettors and tipsters. In fact, punters can directly and instantly discuss with betting experts all the action of a game as it unfolds, the chances of each side winning, as well as more specific betting issues such as the betting line, the odds, and so on.
And the thing is that the market is now so full of tipsters and betting experts that sports bettors have plenty of choices to go with when it comes to deciding who to follow for the best tips.
